Benefit We happened upon this pop-up the day we were in LA which was opening day! So glad we made it. It wasn’t even too crowded yet! Everything was PINK. The whole space was decked out in Benefit themed pieces. The straw holders were full of liners and mascaras for testing. I love the look of a great retro diner and this one takes the cake! They even gave out free ice cream sandwiches from Milk when you made a purchase.